Allen Carr’s Easyway method works by unraveling the brainwashing that leads us to desire the very thing that is destroying us, in this case junk food. Good Sugar Bad Sugar tackles the biggest dietary threat to the modern world: sugar. Due to refined sugar in so many foods, we are seeing epidemics of obesity and type II diabetes on a global scale. The warnings are stark: a 50 per cent rise in the death toll from type II diabetes in the next 10 years; yet it’s not as straightforward as telling people to cut down on the sugar. Sugar consumption is an addiction that begins at birth and it requires a proven method to get you free. Good Sugar Bad Sugar applies Allen Carr’s Easyway method to this problem of sugar addiction, unraveling the brainwashing that makes us see sugary food as a pleasure or a crutch and replacing it with clearly explained logic.
Allen Carr (1934-2006) was a chain-smoker for over 30 years. In 1983, after countless failed attempts to quit, he went from 100 cigarettes a day to zero without suffering withdrawal pangs, without using willpower and without putting on weight. He realised that he had discovered what the world had been waiting for - 'The Easy Way to Stop Smoking', and embarked on a mission to help cure the world's smokers. As a result of the phenomenal success of his method, he gained an international reputation as the world's leading expert on stopping smoking and his network of clinics now spans the globe. Allen Carr's 'Easy Way' method has been applied to a host of issues including alcohol, weight control, stress, gambling and fear of flying.