Allen Carr established himself as the world’s greatest authority on helping people stop smoking, and his internationally best-selling Easy Way to Stop Smoking has been published in over 40 languages and sold more than 10 million copies.
In this classic guide Allen applies his revolutionary method to drinking. With startling insight into why we drink and clear, simple, step-by-step instructions, he shows you the way to escape from the ‘alcohol trap’ in the time it takes to read this book.
His unique method removes the feeling of deprivation and works without using willpower. Allen dispels our illusions about alcohol, removes the psychological dependence and sets you free to enjoy life to the full.
“I would be happy to give a medical endorsement of the method to anyone.” Dr PM Bray MB CH.b., MRCGP
“His skill is in removing the psychological dependence” – The Sunday Times.
“A different approach. A stunning success” – The Sun
“I was exhilarated by a new sense of freedom.” – The Independent
Allen Carr (1934-2006) was a chain-smoker for over 30 years. In 1983, after countless failed attempts to quit, he went from 100 cigarettes a day to zero without suffering withdrawal pangs, without using willpower and without putting on weight. He realised that he had discovered what the world had been waiting for - 'The Easy Way to Stop Smoking', and embarked on a mission to help cure the world's smokers. As a result of the phenomenal success of his method, he gained an international reputation as the world's leading expert on stopping smoking and his network of clinics now spans the globe. Allen Carr's 'Easy Way' method has been applied to a host of issues including alcohol, weight control, stress, gambling and fear of flying.